Home/Work Gift Shop - Santa Cruz (CA)

Mel Lou This review is long overdue, my family and I have been going to Charlies shop since the late 90s. His knowledge and honesty is what makes us a loyal customer to him and his family. He has made special pieces for me and I constantly get compliments on them. I would recommend CA Jeweler to all my friends and family.

Brittney I had a wonderful experience at Kay Jewelers thanks to Bianca, the store manager. She went above and beyond to help us find the perfect earrings for my mom’s birthday. Bianca was not only incredibly knowledgeable about the different styles and options, but she also took the time to understand what we were looking for and made us feel completely at ease throughout the process. Her warm personality, patience, and genuine care made this a truly memorable shopping experience. My mom absolutely loved the earrings, and we have Bianca to thank for that! Highly recommend visiting her if you’re looking for something special.

David Schmidt A long overdue thank you to Terri and the team at Willow Glen Diamond Company for helping my wife and me with our engagement and wedding bands. We couldn’t be happier with how the rings turned out. Terri was always transparent about costs and never made us feel pressured. As first-time ring buyers, we felt comfortable and confident throughout the entire process. We love stopping by WGDC to say hi to Terri and get our rings cleaned. Highly recommend Willow Glen Diamond Company!

Cindy Vue I live so close. Everything is needed here. From stores to restaurants. Best place to shop around. Always busy with good and friendly people. They even host events from time to time, and its amazing! Food tastes great and affordable. Everything is all in place, and you can park and just walk.

Mai Vang I love paying visits to Dragon’s Treasure in tower. Jewelry, postcards, and prints. There is so much to see, especially if you like a good whimsical vibe. Gorgeous and storied pieces. Robert and Lisa are attentive, knowledgeable, and kind. Always a treat!

Hasmik Stepanyan I shop from this shop all the time. The prices are great, the owner is fun and the selection is unmatched.

Marc Reynolds We recently worked with The Edna Collective and had a wonderful experience with Jennifer. She helped us sort and value jewelry after my mom passed, and was both knowledgeable and kind throughout the process. Her pricing felt very fair, and we truly appreciated how easy and comfortable she made the experience. We would gladly recommend her services to others.

Lil Goat Super helpful and made the process quick and easy!

Meghann Haldeman Superman’s Fortress of Solitude but with the warmth and welcome of a Care Bear cloud. With bright white walls and a rainbow of shimmering crystals (like pre-historic in size) the showroom is otherworldly. I came for a small gift yet the kind and knowledgeable staff treated me as if I were there to purchase a custom piece meant for a big moment. An intuitive woman guided me to the perfect bracelet-stack, both pretty and full of intention. I felt like I’d already been given a lot of care and attention, but then she went above and beyond and offered to record herself explaining each stone and its properties. She said her name, ‘Ele’, and I realized this kind person was in fact the owner. What? How does she have the time to be so generous when it’s clear she’s also busy designing huge pieces? I think it’s because she genuinely wants to offer a heartfelt experience. Super lovely place and people!

Mariah Hines Fantastic shop with really unique jewelry from women owned and ethically sourced brands. I love being able to walk in a store and find everything I need. Plus the folks that work here are super kind.