Lola & Tae - Midland (TX)

Ron M Took in 3 watches for batteries and needed a crystal replaced on a fossil brand watch. Exceptional service, quality craftsmanship!! Keep up the great work! Thank you again!

Ashley Huffman Anat and Peaches were absolutely amazing to work with in creating my dream engagement ring! Their attention to detail and genuine care made the entire process feel magical. I highly recommend Diamonds Direct to anyone looking for a truly special and personalized experience!

Sandra Duenas ⭐️⭐️⭐️⭐️⭐️ Outstanding Service from Luisa and Manager Amy! I had an incredible experience upgrading my engagement ring, and I have to give a huge thank you to Luisa and manager Amy for their exceptional customer service! From the moment I walked in, Luisa made me feel welcomed and truly listened to what I was looking for. She was knowledgeable, patient, and guided me through every detail with genuine care and enthusiasm. Manager Amy went above and beyond to ensure everything was perfect. She made the entire process smooth, stress-free, and even helped me explore options I hadn’t considered. Her professionalism and kindness were truly appreciated.

Bryan Ramos Imelda showed me excellent service! Great prices, went in to sell gold and gave me top dollar for my necklace, pendants and rings! Have a nice variety of coins and Jewerly as well! Would recommend any body to come here and check it out. Definitely coming here again!

Hannah Rabalais I don’t post reviews really but I was very impressed and delighted with my ring repair! They were skilled, knowledgeable, and so friendly to me and my young toddler. They replaced the entire head of my ring and added a new stone they helped me select. So happy with the result! Will definitely go back if I ever need another fix.

Michelle Rodriguez I came in on a Sunday afternoon, there was plenty of people, but Zee was very attentive to the customers. He was very helpful and patient and showed us many options we were looking for whether it be necklaces, pendants, and rings. I would highly recommend this place to anyone looking to buy jewelry and the warranty benefits they offer. We ended up purchasing the chain and pendant we wanted for a price that was in our budget. Loved the fact that they make their own jewelry in house and very customizable to your own liking.

Jessie Kerr Absolutely love my custom ring! Micah made the process of design the ring so easy and fun. I highly recommend them for all your jewelry needs.

L Ar Let me be clear...we did NOT intend to buy a ring today! lol It was time for inspection & cleaning but I lost a diamond. Salam was an absolute GEM! She helped my husband & I today with a brand NEW purchase for our 25 year anniversary. Im over the moon & my husband was ok too. lol Thanks to the entire staff especially Salam. Please ask for her by name at this location.

Michelle Cooper UPDATE: I reached out to James Avery about this issue and was called by Lisa at the college station location. She quickly resolved this and had my daughter’s necklace fixed in a timely manner. Customer service is hard to come by and James Avery took care of this issue with no questions asked and no push back I bought my daughter a cross necklace here as a gift for her baptism. After a few short months of having it the necklace broke. We brought it back and had to pay to have it fixed. I picked it up today and it’s already broke again!