Aarons Alley - Rochester (NY)

Mr. Toole I get all my jewelry from my guy at Roc Gold & Diamond. If he doesn’t have what you want physically in store he can for sure get it, and at a great price. I’ve been buying pieces from him for the past 6+ years. 10/10 would recommend!!!

Mercy Oni They have the best quality jewellery pieces here!! It’s super affordable for its quality and water proof like I’m beyond obsessed honestly. Come here if you want best quality on trend pieces and affordable!!!

Kelcey C My boyfriend and I dropped in, looking to see if they had star sapphires available. We were interested in getting an engagement ring. The staff had one available, but it didnt suit me. Jon spoke with us and let us know they make custom jewelry. We decided to give it a try. I sent in some photo ideas of what I wanted. Jon put a rough design in front of us based on what I sent. They have special software that can render a ring on a screen. It gave us a good idea of what we wanted. We sat with Jon making adjustments until we were happy with what we had. Jon then had a 3d print of the ring made. He brought in samples of different star sapphires for us to look at and with the 3d print, we could see it come together. Once we finalized the details we had the ring made. I was extremely happy with the result. I feel that I have such a unique and special ring. The fact that Jon was able to take our ideas and make such a beautiful piece of jewelry made us so happy. The staff was all so sweet and helpful. I cant say enough good things about this store. We plan on purchasing another ring for my boyfriend. I also want to get some other pieces for myself. They have such a wonderful selection. Cant wait to go back!

Travis Toledo I always tell my friends about this Jewelry store!!! I take my hat off to the owner! Trust me when I say “ love the service and items here!!!” I honestly wouldn’t want to go to any other jewelry store!!!! I seriously wish I would’ve know about this sooner!

Diane Trujillo Enrico made a cuff for me that was stunning. He used two strips of silver which he engraved. He put 2 pieces of turquoise and 1 piece of spiney oyster, 2 leaves along with two geckos. Besides all that, he did it in less than 24 hours. He does exceptional work. Truly an artist at his craft.

Adati Tarfa Very lovely store! You can get the items inscriptions for free. The jewelry are pretty affordable and make excellent birthday presents! Ella was great at the register!

Kobi Benlevi They were incredibly helpful in evaluating the value of various precious metal items. I wholeheartedly recommend them for any needs related to jewelry, timepieces, or other valuable possessions.

Daniel Donnelly This is the place to go. I asked them if they could resize one of my grandfathers rings that I inherited and couldnt be happier. I came back an hour later to what looked like a brand new ring that fit perfect, for half the price I expected before I walked in. Nothing but straight up, courteous, and reasonable.

Deniz Warney I truly can’t say enough good things about this place or the people behind it. Tom as well as Debbie are absolute gems. Over the past year, I popped in more times than I can count, trying to figure out what kind of wedding band I wanted. Every time, they welcomed me with kindness and patience. When I was finally ready, the process couldn’t have been easier or more special. I felt genuinely cared for, not just as a customer, but as a person. My wedding band is everything I hoped it would be, and more. The quality, the service, the attention to detail, it’s all top-notch. This is the kind of place you keep coming back to, and the kind of people you want to support. I wouldn’t dream of going anywhere else. If you need something special, this is the place to go.