Irelia Custom Jewelry - San Diego (CA)

Rand Stephens My wife and I bought our wedding rings here. We were referred by my longtime friend, Tony, who spent much of his life in the jewelry business. Roberto was a premier jewelry wholesaler who sold to the local jewelry stores. Sadly, Roberto is no longer with us, but his wife Pat still runs the store with some beautiful Italian jewelry that my wife chose and the modern titanium band I was looking for. Pat is the sweetest jewelry store owner you will ever know. She gives you all the time you need and doesnt push anything on you. She has great knowledge on cleaning and care of your jewelry and was very accommodating in getting the ring sized and has lots of tools she can use for hard to fit fingers and to keep the ring straight on your fingers.

Scott Nadeau Had a fantastic experience at the Shops at Santa Anita location. Ahsan was incredibly helpful, friendly, and knowledgeable. He understood what we were looking for (a basic wedding band) and didnt push us towards anything out of our price range. We found the perfect ring for us and he made it a wonderful experience.

Melissa Pedrazzini Melissa was amazing…we saw a ring there ten months ago that dazzled me…I was just surprised with it and I couldn’t be happier. This family run business is all about relationships and quality. Their jewelry is one of a kind and incredible to see.

ricky culliver “I had an amazing experience at this jewelry store, all thanks to MK! She was incredibly helpful, guiding me through the options and making sure I got the best deal possible. Her customer service was top-notch, and I couldn’t be happier with my purchase. I’ll definitely be returning to see MK and the team in the near future. Highly recommend!” Feel free to paste it wherever you need!

Gabe Peterson My wife just had her ring fixed here. This is the ultimate example of a local wonderful business. We got a very good quick estimate to fix my wifes wedding ring and they had it done in just a couple days. The ring looks awesome. Wonderful business and wonderful customer service!

Tera Melcher Had a piece of jewelry that we wanted to sell but werent sure where to go being new to the area. We found Humboldt Pawn online and all of the positive reviews and decided it was worth a shot. We were greeted by Jessica who was very friendly and knowledgeable and we ended up walking away with more money than we expected to get! We were blown away by the experience. Jessica is awesome! She also ended up talking to us about places and events we should check out now that we live here. A+

Shelly Alfaro Ive been very glad my boyfriend is choosing this location and Brilliant Earth in general for my engagement ring. I couldnt give my boyfriend any guidance on what I liked because I didnt know where to start or what I liked. Madison has been really helpful throughout this journey and really patient with me! From the start, she made me feel very understood and listened to me and my interests. Shes made the whole experience special and personal. Every time I meet with her or chatted with her, I feel more confident and excited whats to come. Ive wanted to be hands off in the final decision, and knowing her support and her expertise, I feel confident my boyfriend is in good hands! Cant wait to see the final ring and grateful she and Brilliant Earth been a part of our story!

Harrison Cunningham My wife and I have been going to DeVons for the last few years for various things such as ring resizing, cleanings, and engravings and a few small jewelry purchases. The staff is always very friendly and accommodating. They are also a Rolex AD and I put my name on the list for a GMT-Master II BLRO knowing how hard they are to get. My wife and I stayed in contact with Matt who was open and honest with us about the process. We really enjoy talking to Matt about the watches they sell and appreciate the time he takes with us every time we are there. Unbeknownst to me, Matt let my wife know that he has a BLRO for us a day before Valentines Day, so I got an awesome present! I highly recommend stopping by if you’re in the area.

Felicia Skinner Randy is an absolute master at his craft. He really helped my fiancé and I with her engagement ring. He was very transparent, informative, knowledgeable, and great with communication. Thanks again!!

Katherine Coney I have been fortunate through hard work to purchase some quality jewelry. I consider myself to be a competitive price and quality shopper. I have purchased several pieces of fine jewelry from Premier for over a decade... bracelets and rings. I purchased a beautiful ruby & diamond ring that my granddaughter has chosen for her engagement ring, the ruby platinum bracelet will be her wedding gift. I learned through trial and error that substantial purchases I made at a reputable jewelry chain store on a 3 carat platinum ring and 3 carat earrings ~ 1 1/2 carat each (all GIA certified) were overpriced as I didnt understand the factors that a diamond holds its value on, i.e. clarity vs. cut. This experience taught me to purchase jewelry from a Certified Gemologist such as Brook. The owners of Premier Fine Jewelry, Brook and Lisa, are exceptional. They are price competitive, have an diverse selection of jewelry and price ranges & truly professionals. If you dont find the design of what you want Brook will make it for you as he did for me. As said, Im a competitive shopper ~ money came through hard work & i want my jewelry to hold its value and be handed down through generations. In the past, it was easy to go to a Costco or jewelry chain stores. My experience tells me now when purchasing fine jewelry, make sure I purchase from from a reputable Certified Gemologist NOT a reputable chain store who has no Gemologist. I also prefer going to a family owned business rather than a warehouse or chain stores ~ my husband and I believe a 3 hour one way trip is well worth it. I highly recommend purchasing your fine jewelry from Premier Fine Jewelers ~ Brook and Lisa.