Dell Williams Jewelers - Santa Cruz (CA)

Deward Great service friendly and fast

Jennifer Veerkamp Great selection of boho/international jewelry of varying prices. Cool selection of spiritual art and textiles, too! The new girl who works there (Lacey) is a treasure; we definitely ended up buying more than we intended due to her enthusiasm and warm service. Great place!

Austin C The best jewelry youll ever buy

Pamela Fender WOW! Not only was I pleased with the quick service and care that Nick provided, but he was professional, friendly, and explained in detail how he repaired, reset the stones, cleaned and polished my ring. I am beyond thrilled and honestly, my ring looks better than brand new, if thats at all possible. Very reasonable rates, too. I would only recommend Gold Rush Jewelers for any of your jewelry needs. Best in town!

Carol Reece Farrell This is a family-owned business, and they do a wonderful job with plaques and certificates. We use them for graduation from a medical program, and they go above-and-beyond to please us.

Irvin My experience with Diamonds Forever Jewelry Store was truly outstanding. I first purchased a pendant that had a small issue, but what impressed me most was how quickly and graciously the team took care of it. Allan and Moh were both incredible-understanding, patient, and genuinely committed to making sure I left happy. They guided me through the process of selecting something new with ease and without hesitation, turning what could have been a stressful situation into a great experience. Not only is the jewelry itself beautiful, but the customer service is exceptional. Its clear that Diamonds Forever values their customers and stands behind their pieces. I walked away with something I absolutely love, and Ill be coming back again for future purchases. Highly recommend this store for both quality and customer satisfaction.

Hugo Pina Very good service and very fast to repair jewelry

Brent Fick Working with Brett to get my now fiancé’s engagement ring, I cannot stress how fantastic the experience the process was. He was phenomenal walking me through the process, finding the best quality diamond and fitting my specifications and budget. From starting to simply look at diamonds to resizing the ring post proposal, working with Brett was truly a wonderful time. His expert advice and knowledge made me immediately know I was in great hands. I have emphasized to my friends looking around for a jeweler to go to Brett, and to anyone else looking I recommend the same exact thing!

DARA MORGAN Hands down - the best pieces for your body. I am a Massage Therapist so, my body is my tool. My energy was out of whack, and I tried everything. I worked with Windy to try to figure out a solution, and she came up with anklets to help balance me. It was a game changer. I feel much more energetic, and my pain is gone. I can not thank her enough!