The Prince of Gold - El Paso (TX)

5 /5 Alex Manon: Stopped by today looking for a Rolex GMT, and the experience was amazing! The staff was super friendly, knowledgeable, and made me feel right at home. They had incredible deals, and I ended up walking out with not just one, but two Rolex watches! Thank you so much for the great service I’ll definitely be coming back soon for another timepiece.

5 /5 Alejandro Porras: Back in December of 2024 I started to look for a jeweler to help me design and build a custom engagement ring. After speaking with a few other local jewelers here in El Paso (and getting told my design was not really doable) I visited The Prince of Gold. Jose heard my vision for the ring and offered to immediately work on a design. A few days later he shared with me a digital model of the design and it was absolutely beautiful! He perfectly captured the symbolizm I was looking for and all with an incredible turnaround time. After making a change to use rose gold instead of all white gold him and his team got to work on producing the ring and it came out perfect! My fiance absolutely loved it and I honestly cant say enough about Joses work. He was incredibly welcoming and accommodating, and I couldnt be happier with the end result. I look forward to working with him in the near future to produce her wedding band and to maybe get some customized jewelry for myself. Thank you Jose for all your help and support throughout my proposal process. I appreciate it sincerely and cant wait to see what other visions you can help bring to life!

5 /5 Jason Lopez: The Prince of Gold Jewelry exceeded all my expectations. My wife and I came to them with a custom ring idea, and not only did they bring it to life beautifully—they did it quickly and with incredible attention to detail. The craftsmanship is top-tier, and the whole process felt personal and stress-free. If you’re looking for quality custom jewelry and great service, this is the place to go. Highly recommend!

5 /5 Zadou Bullmix: I had my broken gold necklace fixed at The Prince of Gold, and I couldnt be happier! They did a fantastic job—professional, friendly, and quick. Highly recommend for all your jewelry repairs!

5 /5 Zadlaire Guillou: ⭐️⭐️⭐️⭐️⭐️ I had a wonderful experience with the Prince of Gold. Their exceptional service and attention to detail truly made my visit memorable. I appreciate their dedication and professionalism. Highly recommend!