Paso Del Norte Gold & Silver - El Paso (TX)

Monica Pesina I’m so obsessed with my permanent jewelry that I keep getting more. DeeDee is so sweet, fun & helpful too. I 100% recommend her & her company Everlasting Elegance!!

Julie Delahunt Very customer service-oriented. Beautiful jewelry. Always clean my jewelry at no charge if I come in for repairs. I lost the main marquis diamond out of my original wedding ring from 1987 years ago. Suzanne, who worked there at the time, helped me design a new ring around a beautiful new marquis diamond they found for me. Bobby made that new ring for me and it’s one of a kind. I get compliments on it all the time!

Quinn Wilson Came to get a grill from King Manny for the Beyoncé concert and it exceeded my expectations! The lady that helped us was very friendly and helpful. 10/10 would recommend!

Leticia Valdez I had a fantastic experience at AAA Gold Silver & Diamond Exchange. They offer the best prices on gold, jewelry, and coins, both buying and selling. The customer service is outstanding, and they are always honest and fair with their appraisals. If youre looking for top dollar for your items or great deals on beautiful jewelry, this is the place to go. Highly recommended! LV

Lauren St. John I cannot say enough wonderful things about my experience with Matthew at Diamonds Direct. I came in looking for something incredibly special—a pink sapphire necklace to wear on my wedding day in memory of my recently passed mother, who absolutely adored sapphires. From the moment we began talking, Matthew treated my story and this moment with so much care, empathy, and genuine kindness. He took the time to understand what I was looking for, both emotionally and stylistically, and helped me select a stunning pink sapphire piece that not only complemented my wedding dress beautifully, but also holds deep, personal meaning. The entire process felt personal and heartfelt—not just a transaction. Thanks to Matthew, I was able to walk down the aisle with a piece of my mom close to my heart. I’m beyond grateful and will treasure this necklace forever.

luis garza I just started collecting coins recently and I must say that I am really happy to have started my journey at D&S. The shop is very nice and the staff there are really friendly. I love going there for the coins and to learn more about precious metals. Its a great place to grow your collection and feel welcome while doing it.

Arlee Lynch Had my wedding rings resized and the center sapphire had fallen out, so they repaired the prongs and put it all back together again beautifully. The second picture the bottom ring one of the diamonds on the side fell out and they put it back in its place and it looks brand new. Thank you for the excellent, fast service and friendly sales people, your prices are amazing. Im eyeing one of your rings you have in the store. Ill be back and Im letting all my friends know about your store.

Vicky Flores My sister and I went yesterday to get a piercing. We were greeted and helped by Angie Garza. She’s AMAZING!!! Very courteous and patient with both of us! She took her time to explain to us and answer all our questions. Loved our new piercings!! Highly recommend this place, very welcoming and great customer service!

Layth Warman This place is so adorable. The owners are super sweet, there’s a little bit of everything. They have stickers, jewelry, collectible tools, shoes, belts, everything. I would come here everyday for a year and never get bored.

John H The best part about this store....Leslie! She was spectacular and super friendly. Assisted me and my wife with exuberance. I so hope she is noticed by her employer.... they dont want to lose her. The store itself was in good order and clean, though the fitting room could be tidied up a little. But not too detracting from the shopping experience.