New Braunfels Crystals - New Braunfels (TX)

Cowtown AM LLC I cannot recommend Aura Diamonds enough. I first came to them when searching for my wife’s engagement ring, and since then I’ve returned for earrings, a necklace, and even worked with them through an insurance claim. Every single experience has been flawless. The entire team is professional, patient, and incredibly courteous. What sets them apart is how educational the process is—they take the time to explain the details, answer every question, and ensure you feel confident about such an important investment. Unlike most jewelers, there’s never any pressure—just genuine care and expertise. Their quality, pricing, and service are unmatched, and I have full trust in their guidance. If you’re looking for a jeweler who goes above and beyond at every step, look no further. I’ll be a lifelong client.

It’s Laila Awesome! Vicky helped me out and walked me over to the sister location to show me other options. Great negotiations.

Lenora Southerland What an amazing experience I had! So thankful for the customer service. Crystal, the assistant manager was very kind sweet and studious. I brought my grandmother’s wedding ring to be inspected and fixed,- I was very nervous, She reassured me and made me feel very comfortable and took great care of it! Thank you Zales team .

Nancy Morgan Good quality and average prices. Check out the clearance at the back, excellent finds

Janie Womack I just want to say what an amazing experience my husband and I had. I walked in just wanting to try on new rings not expecting to fall in love with a diamond and an enhancement! Lyndee was amazing she was patient understanding and just overall provided professional customer service. She didn’t mind the crying tired kids and even enjoyed talking to them. You made our day very special! Thank you from the bottom of our hearts!

Alexandra Wilson Rob has been diligent in helping me find the perfect ring we couldnt find exactly what I wanted so we customized one. it couldnt have come out better 10/10 recommend. All the staff is friendly and welcoming. Will return for any future jewlry needs.

Abdullah Refaey Quality jewelry at a fraction of the price. I’ve bought from here on multiple occasions and they never disappoint. Many fashion forward pieces such as Cartier love bracelets and Van Cleef Alhambra. Will continue to comeback for new jewelry as well as repairs on my current collection.

Anne Barnes Robin and team made wedding ring shopping stress free! We showed her a few pictures and she got my finance exactly what he wanted. They made mine based on pictures as well and it’s beautiful! Great communication and excellent service! So happy!