5 /5 JayAnna Byrd: This is my grandmother’s store. She opened this wonderful place in 1954 with my grandfather and is still running the place today. Many people from Rusk tell her she just can’t close because the store is so special to the town! While other jewelry businesses have closed, she currently remains the only diamond jewelry store in the county. She’s made it! This store has everything from fashion jewelry/sterling to high end bridal diamonds to Fiestaware and bridal registry. She has colored gems, pearls, baby’s jewelry and gifts, crystalware, etc. She hand picks every item in there. Additionally, she has wonderful staff who have been a part of the store for many years. Stop in some time! You will be sure to receive friendly greetings and top-notch service.