William & Sons Fine Jewelers - San Diego (CA)

Alex Lure Excellent service and great things

marisol rodriguez I got my second permanent jewelry piece today and I am in love! Lili was so sweet and professional. I was originally going to get the bracelet on my right hand but lili had me try it on on both wrists and I liked is so much more on my left wrist! She was super patient and attentive! Thank you so much can’t wait to bring my girls and get a matching bracelet!

Catherine Ferdolage They are the best jewelers in the County! I love the owners they will fix whatever you need and their jewelry is beautiful!! Also they couldn’t be nicer people.

Torri Creamer Elaine is the only jeweler Ive ever worked with, and I fully intend never to go anywhere else. I first went in just to explore some options for the style of my engagement ring. That day, Elaine was so patient and helpful, she let me try on ring after ring, held up stone after stone to different bands for me to see, and talked me through the process of creating the custom ring of my DREAMS! I left that day with a deposit down, received the CAD design a week or so later, and my ring was ready in another week or two. When I picked it up, her and her team helped me look at all the wedding bands I liked to decide what I should send my fiancé back for later ;) Elaine helped me realize my vision, and made sure that the end result was everything exactly as I wanted. She answered all my questions and made sure the ring was an affordable option for us. She was so kind, creative, inspiring, and reassuring during this process. You can tell she loves her work, and that shes an honest and ethical business owner. Ill be recommending her to everyone I know. I love my ring and am so grateful to her for making it possible

Maria Porchas What a great experience selling my family jewelry too. Nick was more than fair and a pleasure to talk with. I experienced the same as others whom rated his business so well. Nick, thank you for being a solid person with real values. I would recommend this business to anyone.

Edward Muro I am one hundred percent satisfied with the service provided to me and my soon to be wife. From the very second we walked in we were greeted politely, friendly, and respectfully. We were completely drawn in by the service, and beautiful clean and organized displays provided. Adan, Jennifer, and Victoria all three treated us like family, took the time to explain everything they had to offer, educated us on everything we were interested in, they were so supportive patient and understood with care, as they asked all the right questions regarding the breakdown to what we were looking for. They absolutely took care of us accordingly and promptly making this an amazing and exciting experience together as they went above and beyond researching and looking deeper into the best way to meet our quality, custom, and financial needs. They were pure genuine, honest, and by far the most helpful and supportive team. This specific Zales location hands down had us sold from the very beginning! We highly recommend Zales for your perfect wedding rings or any other jewelry you may be looking for. Best quality, best prices, and more importantly the best family like services they provide with so much more to offer then any other competitors one hundred percent! Thank you so much Adan, Jennifer, and Victoria for helping and sharing this memorable experience choosing the perfect wedding ring! We will definitely be back for our upgrade! Mr. & Mrs. Muro “2025”

Christina Gonzales I love coming to this location. The employees were friendly and very helpful when helping me to choose a necklace for my mom. A big shout out to Ashley for making the process easy when I applied for credit.

Darcy Diamond Do your research first. Then come here. Great prices, very kind, caring engagement with me. I promised them I’d be back. My instinct was laser-focused: they had the perfect gold chain for me! Bravo!

El Bow I love the jewelry style at this place, the metal work is amazing :)