The Passion Product - Irving (TX)

Susie Green I needed to exchange a necklace and earring set that I received for my birthday for a set that was a little more practical for my simplicity. Kaci and Ash were kind, professional and very helpful in assisting me with ideas. It’s as though Ash knew my taste exactly, the choices suggested was spot on and I made my decision quickly and was so happy with my necklace and earrings . Most of all the customer service was top notch! Kay Jewelers will always be my first choice! Thank you Kaci and Ash!

Jonathan Warner Coco and her team were amazing! They worked with us to come up with a custom engagement ring design that was within our budget. The ring came out incredibly and the entire process went smoothly. We are planning on using them for our future jewelry purchases!

adrian muniz The day was nothing short of extraordinary, brimming with laughter and joy from start to finish. Every moment felt like a vibrant burst of color, as if the universe itself had conspired to create a perfect symphony of experiences. From the exhilarating rush of the morning’s adventure to the warm, shared stories around a crackling fire in the evening, each second was a testament to pure, unadulterated happiness. The camaraderie and spontaneity of the day wove a tapestry of unforgettable memories, leaving everyone with hearts full and spirits soaring. It was one of those rare occasions where time seemed to stand still, allowing the magic of the present to be savored in all its splendor.

Randy Traylor Great, extreme friendly service. Diamond quality is exceptional, and the prices are very reasonable. Harold and Marshia are a pleasure to deal with. Go in and see what you g have been missing.

Dee Thompson Kayleigh was amazing. She helped me decide on what to get and made it look even better than my expectations. She talks you through the whole process, has good selection for crystals/gems, and the whole booking/installation process was very organized. I literally cannot wait to come back, if you’re in Lubbock you NEED to pay her a visit.

Colby We had such a great experience with The Diamond Reserve! My fiancé got my engagement ring here, and we were so impressed we went back for our wedding bands. Olivia was amazing! Super helpful, easy to talk to, and really made the whole process fun and stress-free. We’re SO happy with our rings and cant recommend this place enough!!

Eli Cuellar The owner Sanja (sorry if I misspelled it) but his customer service and prices are excellent. Look forward to doing business with him again. Thanks, Sanja

Lisa MATTHEWS He resized my wedding ring quickly and it looked beautiful. Everyone I called wanted an outrageous price and 2 weeks. He had it finished in 3 days and was a fantastic job. We are looking for our anniversary set now!! The family owned business is always more personal than a huge company that doesnt really care.