Normas Jewelry - Rockford (IL)

Elizabeth Steffens Heather S. was truly wonderful. She addressed our customer concern issue with great care and professionalism. She is an asset to the store.

Diane Fann Personalized service. Honest. Caring people.

Jenna Salemie Al is the absolute best and we can’t say enough great things about him. Not only is he kind and fair, he is very talented and knowledgeable. My fiancé gave Al an inspiration photo of the ring I wanted, and had my ring custom made. Within three weeks of ordering the ring, it was finished! It is even better than the inspiration photo. I absolutely am in love with how it turned out. Al even placed two more prongs on the ends of the diamond setting after we realized it was a little sharp, and got that done the same day. I am highly impressed with him & his work! I have the more beautiful and unique ring I have ever seen and I couldn’t be happier. ❤️

Crystal Serpico When I knew I wanted a custom engagement ring I googled local jewelers. After reading reviews from local places, I landed on MCJ Jewelers. It was one of the best decisions I’ve made. Their customer service is beyond incredible. A family run store that truly knows how to make you feel like a valued customer. My design choice was different from your typical ring, and I was worried that no one would be able to bring it to life. After my engagement ring came out perfectly, I had my custom wedding bands made here as well. Serkis is one of the most amazing artists around. I still can’t comprehend how he brought everything I wanted and more into this piece so perfectly. It took a little while to nail out exactly what I wanted, but they were so patient with me and so attentive and worked so diligently. I truly cannot recommend them enough.

Grey Haired Overlander This is a great local business. The crew is very service oriented. I have been a customer for many years and am happy with the selection and service.

Brian Piasecki John with Anthony Alexander was great to work with and helped me find the most amazing engagement ring and wedding bands. I was extremely satisfied with the jewelry and pricing. I highly recommend them!

Dawn Bernard Got one of a kind items for Christmas. She is so kind. Love the store.

John Best Collections..n finishing of work is so satisfying n extremely good .. definitely a visit store. Very beautiful designs and great quality of Jewellary. I am looking forward to shop again soon. I would definitely recommend, happy with service and price. Thank you for great service!!

Dan Shehorn Any time I need a watch battery or any work done to a piece of jewelry I come to Davidson Jewelers. The people there are super friendly and knowledgeable. They also have some really cool Davidson signature watches.

M This store is my ultimate favorite now and I don’t know how I have lived without it! I needed a dress for a wedding and I am pictured in the middle in the silver dress and it fit like a glove AND the price was even better! Bethany and her team made you feel like you have your own glam squad the second you walk in there and they are the ultimate hype people! You won’t regret checking this store out!