Zemil Jewelers - Sarasota (FL)

5 /5 Ron Droz: Great store with a personal touch. Knowledgeable staff with the owner himself present daily.

5 /5 mere: my custom wedding ring is beautiful and unique. my friends all now come here to service their wedding and special jewelry needs. has become my husbands go to for birthdays and anniversary gifts. staff is wonderful, always helpful.

1 /5 Shannon Abbe: I walked into this store looking for my wedding bands and found what I thought was my dream ring. The only issue was that it didn’t sit flush with my engagement ring. The owner assured me it would be no problem to lower the profile so it would fit perfectly and that he does stuff like this all the time. Based on that, I ordered the ring. They called me to let me know the ring was ready and when I went to pick it up, the profile had not been adjusted. They asked me to come back a few days later, and when I finally received the ring, it looked completely different from what I had originally purchased. I didn’t like it, but I thought maybe I just needed to get used to it. After wearing it for a few weeks following my wedding, I still felt unhappy with it. When I returned to address the issue, the assistant manager was very kind and understanding. She explained that she would talk to the jeweler and the owner. Later, she called me back and told me that the jeweler couldn’t do anything, and the owner only gave me two options: trade in my $4,000 ring for $1,750, or pay $1,750 for a new setting—which would push the total cost to nearly $6,000, far more than we ever planned to spend. The assistant manager explained that of course the ring would look different because lowering the profile changes how the light hits the diamond. While I can understand that, I am not a diamond expect, I dont know they way it works and this was never explained to me up front, nor was I told that the ring’s appearance would change to this extent. What’s most disappointing is that they weren’t willing to work with me in any meaningful way. This is a very important piece of jewelry that I’ll wear every day, and instead of helping make it right, I was left feeling that they only care about the money, not their customers’ happiness. I was already feeling sad that I hated the ring that my husband expressed his vows with and they had no empathy. Had they been more accommodating, they would have had a customer for life—but unfortunately, I won’t be going back.

5 /5 Eleni Martin: I come here for all my jewelry needs!