Plata Ricardo - Watsonville (CA)

Erin Wilson My husband and I have been customers of 33 Jewels for almost 15 years. Diane and her staff have always been so wonderful to work with and have gone above and beyond for us time and time again. They are truly “gems” in our community. Her pieces are beautiful and one of a kind. We are so grateful to call Diane our friend.

Ava Apple Hi Ho Silver has BEAUTIFUL stuff! Every time I am in there, I see something new that I want. Victoria has been in business for many years and is very knowledgeable about her merchandise. I also really enjoy watching her interact with her regular customers of all ages. Shop hours are limited, but its worth scheduling a time to go to the shop.

Corey Every time I’ve visited this location the staff has always been respectful and polite. They have always worked with me when ever I needed help financially. Highly recommended if you are in the East bay. Thank you Tony for always being professional and helpful.

Lou Zilla Carmen and the whole crew are excellent. Great place to buy and sell..

Matthew Cushnyr Amy knocked it out of the park, I’ve never had such great customer service. I’ll definitely be coming back

Julie Olsen Oscar and his team are wonderful. He skillfully crafted a custom diamond engagement ring and diamond baguette wedding band from a design we brought to him over 17 years ago and it came out so beautiful. Then, about five years ago, I accidentally lost the diamond wedding band and was never able to find it. Being one of a kind, I resigned to the fact that I’d never have it again and replaced it with a plain band which just never looked right. So this year I traveled back to Los Angeles from the east coast, after having moved away, and stopped in to see the team and commission the replacement of that band and within a couple weeks I had my gorgeous new ring which was nearly identical to the original and yet somehow even more beautiful than before. If you need or want high quality jewelry and exceptional service, go to Oscar’s. You won’t regret it.

Grace Lin Nice staffs and bling bling items with huge discount!

Andrew Murray We had looked at at least 2 other jewelers before we found Sharif & Co. Their staff was so friendly and helpful it made finding a ring a breeze. We were able to find a band that I loved in first visit and I was able to pick up my customized ring in less than a weeks time. Outstanding service.

Julie Thunder Beautiful jewelry that captures your free spirit - love that Lori us always changing it up!