Ice Diamond - Novato (CA)

Lucas Taylor Jasons service was amazing! They rushed to get my engagement ring in time for my proposal. Will be back!

siyi zhang I wanted an aubergine datejust one year ago when I got married, went to the Westfield location but they didn’t put me on waitlist. One year later when I passed by Rolex at standford shopping center, I thought I would try my luck again for my 1 year anniversary. Then I met this wonderful lady, Nina. She offered my excellent service in store and was able to put me on waitlist to get this watch. Magically, I only waited 2 weeks to get this piece, exactly what I’ve been wanting to get. Highly recommend to visit this boutique and find my lady, Nina. No more suffering from waiting : )

Jackie Tran The lady was the sweetest, she explained all of the prices very well. The store has a wide range of jewelry, hats, and adorable items. I got a few mushrooms from there.

David Ochoa This place is the best around !! They don’t penny-pinch you , they actually care and try to help you. Specially my guy Peter ! Always takes care of my wife and I. When I need quick cash for emergencies he knows not to ask how much we need just gives us the best always ! Thanks easy pawn ! Thanks Pete !

Customer Service I LOVE THIS STORE! From my permanent bracelet and anklet (Marisa puts it on herself and you can customize your adornment), to my subtle turquoise studs and even the glassware that I use everyday...this place is the go-to. Marisa is a talented artist who makes not just beautiful and creative jewelry but in addition to that, shes curated her store with other talented jewelers, fashion designers and homewares. The staff there is always helpful, especially Claire! You can go in and say what youre looking for in general and she will give you many options to choose from. Overall, I highly recommend this store!

Alanna Weatherby Shakira is amazing and so helpful! Shes a one of a kind employee! She spent time with us and made sure that saw everything we wanted to see before we made any decisions! She also helped familiarize us with Zales online services! 5 stars! Wish I could give 6!

Erin Wilson My husband and I have been customers of 33 Jewels for almost 15 years. Diane and her staff have always been so wonderful to work with and have gone above and beyond for us time and time again. They are truly “gems” in our community. Her pieces are beautiful and one of a kind. We are so grateful to call Diane our friend.

Amanda Almond This place always does excellent work for great prices! Had my center stone replaced on my wedding ring for different size AND shape which required definite re due of the top of the band and it looks amazing!! Thanks Kris and George once again for great service

Ashe Ley Nicole A little over a year ago my mother and I went here looking for potential wedding bands. I wish I remembered the gentleman’s name who assisted us—but it was a great experience. Nothing felt forced or pushy. The gentleman was very knowledgeable about the industry, and I appreciated that. Beautiful selection also!! I mean look at these!