Diamonds Forever - Salinas (CA)

Shirlynn Lindrum Erik is an extremely talented artist in the jewelry industry. Per request, Erik made an adjustment to my engagement ring which involved the incorporation of two princess cut diamonds alongside the original emerald cut stone. He also integrated a heart with a single gemstone in the front and back gallery of the ring. Erik listened to the idea I had regarding the piece, provided innovative ideas when needed, and updated me on every progression during the creation of my ring. My fiancée and I could not be happier with the final product, and will continue to go to him for all jewelry needs in our lifetime.

John Ortiz Recently purchased this immaculate Jesus piece. I must say, looks way better in person. Perfect piece and very detailed. Highly recommend Diamond City Jewelers, very professional, they were able to accommodate my every needs. Reliable and always answer questions in a timely manner. Again thank you DCJ for this perfect piece.

Melanie Guralnick Ive been a customer of Tiffanys for 35 years, typically shopping at the South Coast Plaza or Beverly Hills location. I had not stopped into my local store in the desert before until yesterday, which was an oversight on my part. The store was elegant and airy with lots of natural light from the large windows, something that was missing in Costa Mesa. (although I was told it was recently expanded, so perhaps it looks different now) I liked the layout of the showroom as it was purposefully uncluttered with lots of space to navigate the showcases. I was fortunate to work with a sales person by the name of Cynthia, who was super knowledgeable about the jewelry and was easy to chat with. That goes a long way with me. The selection of jewelry was more modest than the other 2 stores I mentioned, but there was a 4 carat solitaire ring that was pretty spectacular. I would recommend shopping this store when visiting El Paseo.

Molly G I love Lovisa. It has never disappointed me. Today was the first time I had gotten a piercing there. Tima was absolutely wonderful. Knowledgeable, patient, and so kind. She even gave my cousin her second piercing. It was an absolutely wonderful experience. The piercings barely hurt! A+ as usual.

Tracy Zappel Visited Falcones for the first time last week looking to complete my Jefferson nickel sets. It was a pleasure Sal, Vince, Barbara and Ca$h! They are all very friendly and knowledgable - especially Ca$h... Sal had all the coins I was looking for ready to go and I completed both sets for a very reasonable price... Next visit I was looking to complete an Indian penny set. Again Sal had a box organized by year ready to go! Again, very reasonably priced! Great shop...Great people! Great selection! Tracy Zappel

Michelle Vequiz I received my purchase and was extremely happy.. Each piece was beautifully detailed. The owner was delightful . I will keep buying her beautiful art. I am one happy customer.

Nancy Barnes I’ve used Burgess for 30 years they are the best in custom design, repair and are incredibly honest I wouldn’t go anywhere else

TIANYI LI Absolutely wonderful experience at this jewelry store, thanks to Sherry! She was incredibly patient, warm, and attentive throughout our visit. Sherry took the time to introduce us to Buccellati rings in great detail and also explained the different types and cuts of diamond rings, which really helped us understand our options. She answered all our questions thoroughly and made sure we felt comfortable every step of the way. In the end, we found a ring that we absolutely love. Highly recommend Sherry if you’re looking for professional and thoughtful service!

Kelley Ashcroft They were so nice and attentive, and willing to negotiate the price to what was affordable. I’ve worn my engagement band for 28 years because I never found a wedding band to match but they had the exact platinum band that fit perfectly!! I definitely recommend them!!

Jim Bologna (Posting for my wife) Working with Peter on my ring has been an exceptional experience from start to finish. The craftsmanship and final design are truly outstanding - something I will admire and appreciate for years to come. The journey for me to finding the perfect jeweler wasn’t a simple one, but Peter made the entire process smooth, stress-free, and enjoyable. If you’re looking for a jeweler who combines artistry with professionalism and genuine care, I highly recommend Peter Norman. An A+ experience all around.