Dazzling Designs by Andrea - Santa Cruz (CA)

Laney Weaver Anna was super helpful and absolutely a wonderful person to meet, such a sweet person with beautiful soul. Got my wedding ring and a necklace for my husband. Would recommend this place to everyone just for the customer service alone, the jewelry was a nice a bonus

Jenna Zeller Love this place! They came through on multiple occasions for us but recently custom designed a necklace for my daughter. We had a short turn around time because I dropped the ball but they still made sure we had the necklace in time for her special day. And it looks beautiful. Exactly what I wanted for a fair price! I love the idea of a family owned company custom designed pieces for my families special events!

jhcadji Mahesh was great. He was very accommodating, easy to work with and customized my engagement ring for a very reasonable price. This was my second time buying jewelry from him, so I highly recommend it!

Sabrina Richter I loved spending time in this unique shop! Stepping into the space, I was instantly relaxed with the light scent of incense and the thoughtful displays. The jewelry and art was very original, and the owner was sweet and fun to talk to. It was cool watching her work on a new piece of art and I ended up buying some beautiful earrings for a new friend, and a playful necklace for myself.

jose Rodriguez The level of professionalism is unmatched. All the employees had a smile on their faces and looked happy to be there. This meant a lot to me because if they cant treat their employees good then how can i expect them to treat a customer well. I even asked how they liked their job she said (tall beautiful women) she loved it. To my surprise her daughter came from the next room. I thought she must be the owner or owners daughter, but as it turned out she was an employee, and the actual owner allows her to babysit her daughter WHILE ON THE CLOCK!!!!!! This blew me away. I took in my mothers ring to get sized. Not only did they do a magnificent job for half the price i got quoted from joyeria torres (went to joyeria Marias old location in the jack n the box shopping center where this other torres place now is). The lady owner straightened out the ring, and cleaned it for free! I still cant get over that this business takes care of their personally as they do. A family orientated business at its core.

Brad Hodges II This place is high quality and has awesome service! I recently lost my wedding band and replaced it here where my wife and I got married nearby in Carmel. 45$ to replace my wedding band and got my wife a beautiful bee ring. Thank you for the great hospitality, service and recommendations. We will be back!

Tracy Marlowe Great selection and kind proprietors who were very helpful. Bought a beautiful new topaz ring and was able to get it resized while I was in Palm Springs before I went home. Very happy!

Colombian emeralds Its a great jewelry store, they are very professional and Aida is a great person, excellent customer service.

Irvin My experience with Diamonds Forever Jewelry Store was truly outstanding. I first purchased a pendant that had a small issue, but what impressed me most was how quickly and graciously the team took care of it. Allan and Moh were both incredible-understanding, patient, and genuinely committed to making sure I left happy. They guided me through the process of selecting something new with ease and without hesitation, turning what could have been a stressful situation into a great experience. Not only is the jewelry itself beautiful, but the customer service is exceptional. Its clear that Diamonds Forever values their customers and stands behind their pieces. I walked away with something I absolutely love, and Ill be coming back again for future purchases. Highly recommend this store for both quality and customer satisfaction.