2 /5 Finn Mauritzen: There are two major reasons for joining a credit union or any other consumer owned enterprise. First, it prevents your hard earned cash from lining the pockets of profit driven shareholders of big banks.
The second, and far more important, reason is to get banking your way; to be able to control how your bank treats you. When you, as a member, own a piece of the bank, then you should be able to expect a superior level of service. That is after all its most important role. The reality with many cooperatives including USAlliance is that the customer experience is more like kindergardeners playing grown-up games or amateurs in the big leagues. The Wells Fargos, Citibanks, Amazons and Walmarts win the customer experience game every time. That will need to change for the cooperatives movement to gain traction.
I will probably continue to suffer through it for now, but it just isnt very good. It really isnt. It is possible that continuing to perform on a sub-par level hurts the cooperative movement more than it helps and if USAlliance doesnt get its act together, it will have to go.
