Zara Jewelers - Los Angeles (CA)

Barb Chegin I recently visited House of Jewels, the charming jewelry store in Pacific Beach, and I’m still smiling from the experience! From the moment I stepped inside, I was greeted with warmth and genuine enthusiasm by the lovely owner, Sofia, who made me feel like a valued guest rather than just a customer. I had a simple vintage jewelry repair, and they treated me like a dear friend. The store’s ambiance is inviting, with soft lighting and elegant displays that showcase their stunning collection. It’s clear why they’ve been successful for so many years. Thank you, Sofia… I look forward to seeing you again!

Daniel Estrada Without a doubt, excellent service, friendly, Esmeraldas Jewelry has everything a Latin American needs. Thanks to you, our needs have been met. God bless the entire ESMERALDAS JEWELRY team.

Andy Rust Great kiosk! They have a really nice selection of jewelry, and the staff is super friendly and helpful. I love that they also offer piercings when you purchase a stud—such a convenient bonus. Definitely recommend! Brian and his team are great!

Allison Helberg Well worth the wait to get my engagement ring fixed and upgraded. The owner did an amazing job at custom making the new setting for my stone. It is now very sturdy and durable. Will be coming back for future repairs and purchases.

Madison Sawyer Great store with attentive staff, never struggle finding out prices of items or finding what I am looking for. Selection is steady with new items flowing in! Employees are very kind when placing items on hold or contacting costumers when items come in stock that theyre looking for!

Santos This place is a chaotic gem if you like bargain hunting. It’s full of small booths selling everything from clothes and jewelry to phone accessories. Don’t expect luxury, but you’ll definitely find deals. Some vendors are open to haggling. Its not for everyone, but I always enjoy the energy and variety here.

Lynn Crawford I received a beautiful pearl necklace for Mothers Day! My daughter bought these lovely earrings too. Their jewelry is very lovely. Ramina is the amazing artist and her husband works for the business too. Together, they have a wonderful partnership.

David Hodgen I went to Gems and Loans and was met with quintessential professionalism by Sharon. She went above and beyond to appraise some items that I brought in and also had my Figaro gold chain polished ! Highly recommend with excellence beyond.

Christina Gonzales I love coming to this location. The employees were friendly and very helpful when helping me to choose a necklace for my mom. A big shout out to Ashley for making the process easy when I applied for credit.