5 /5 Shahien hendizadeh: I’d been wanting a diamond tennis necklace for a while but didn’t know who to trust. A friend told me to check out Gem Jewelers Co., so I reached out — ended up speaking with Joe, and he was honestly amazing.
He didn’t try to upsell me or push anything. Just really helpful and patient. He walked me through all the different options, explained the differences in diamond quality, carat sizes, and even little details like how their necklaces are made to not flip (which was something I didn’t even realize mattered — but now I totally get it).
The necklace I got is beautiful. The diamonds are super bright, it sits perfectly, and the whole piece just feels really high-end. I’ve worn it a few times already — to dinner, an event — and people always compliment it. One person even asked where I had it custom made.
And price-wise, I was honestly shocked — in a good way. It’s a natural diamond, not lab-grown, and the quality was better than some of the stuff I saw in stores around LA that were literally twice the price.
If you’re looking for something timeless and high-quality without spending retail store prices, definitely hit up Joe at Gem Jewelers Co. I had a great experience, and I’m already thinking about getting a matching bracelet next.