Beard Fine Jewelers - Lufkin (TX)

Tre Gillette Andy and Mary are the best. They have taken care of me the past 3 years. Best prices in Fort Worth, great quality jewelry! These 2 and their daughter are truly great people just to even know. They have my business for life. Plus Mary makes it a point to hand me a bottled water even if I am just passing by!

Jesster Skinnman Jacob, Natasha, and Michael. They are the dream team!! Jacob has gone out of his way to make our dreams come true a number of times. From custom work to quick sales, this team has done wonders for me and my wife. They are my go to peeps when I need something special and on time.

Joanie Very nice staff, will definitely be doing business with them again. Would totally recommend.

Carol Countryman Reigning Jewels is the best! They transformed my 40+ year-old wedding ring into a gorgeous heirloom I can pass down, and it’s absolutely perfect. They’ve worked on several of my pieces over the years, and the craftsmanship is always top-notch. Plus, their store is full of beautiful, unique jewelry you won’t find anywhere else. Love this place!

Angelia Garcia Great sales throughout the year. They even price matched the online sale price in store! The staff is always nice, helpful and professional. The restroom is in good condition.

Ashley Lamborn DO NOT USE them. I highly recommend just ordering the cap and gown(only because there are no other options)and NOTHING MORE. I didn’t get my son’s graduation package till 2 days before his graduation. I asked for a refund and got the run around from the location in Amarillo and got lied to saying a refund is in the process when it wasn’t. I then called corporate to verify and got the run around from them as well. They also said I had to pay to ship the items back then I would get reimbursed and for not even half of what I paid for the package. If I could give zero stars I would. Once again, DO NOT USE THEM. Horrible place of business.

Jenna Ki I cannot express enough gratitude and admiration for the incredible team at Helzberg Diamonds. My recent experience with them, involving the replacement of my engagement ring, was nothing short of outstanding. In a moment where I felt completely helpless and overwhelmed, they stepped in and turned the entire situation around with their unparalleled professionalism and genuine kindness. From the moment I walked in, I was met with a warm and understanding approach. The staff listened so carefully to every detail of my situation and my needs, making me feel truly heard and valued. They didnt just offer solutions; they crafted a personalized plan of action that went above and beyond anything I could have expected. What truly set Helzberg apart was their willingness to take full responsibility and guide me through every step. They handled everything with such grace and efficiency, alleviating all my worries. Every interaction was filled with incredible kindness and empathy, making a potentially stressful situation feel manageable and even pleasant. The dedication they showed to ensuring I was taken care of, even when it seemed like there was no clear path forward, was remarkable. Helzberg Diamonds didnt just replace my jewelry; they restored my peace of mind and reaffirmed my belief in exceptional customer service. Thank you, Helzberg, for going the extra mile. You have earned a loyal customer for life!

Bridgette M. Farris Love this place. Beautiful custom pieces, highest quality, excellent customer service. They treat us like family. My speechless engagement ring came from Plaza Jewelers & I LOVE IT!!! Carl D. Farris & The Future Bridgette Farris (Review from 2016 - added picture Jan 2025)

Becky Hanson Maleah is fantastic to work with. She is very talented & always has the highest quality jewelry. Customer service & making sure youre happy is also one of her top qualities!!

David Anderson They were friendly and knowledgeable and gave me good value for my numismatic collection and my jewelry. Theyre close to my home and I will definitely call them again.