SGB Jewelry & Coins - Lakeland (FL)

vanessa perez I had the absolute pleasure of being helped by Aliyah, at the Orlando Zales, and I can honestly say she made my experience outstanding especially being on a vacation. From the moment our interaction started, she was pleasant, polite, and incredibly professional. What stood out the most was her genuine kindness and patience she really took the time to understand my needs. Aliyah was not only polite and helpful but also very knowledgeable about the product, which gave me full confidence in my purchase. It’s rare to come across someone who combines warmth with expertise, but Aliyah does it effortlessly. She turned what could have been a simple transaction into a truly positive experience. Thank you, Aliyah you’re the kind of customer service representative that every company dreams of having!

Mike D I wanted a matching diamond band for my new center stone, but was unable to find one. So I went to Michael & Co Jewelers in LWR and met with Alyssa and Amber. We discussed design, size and price and began the order for my custom ring. After relaying the ring specifications to their designer, a CAD was created showing exactly what the ring would look like when complete. Now, just a few weeks later, I am wearing my new BEAUTIFUL ring and I just LOVE it! It’s exactly what I envisioned, and working together with Michael & Co. Jewelers and their terrific staff was a truly pleasurable experience.

David Phelps Smooth transaction. I drove 1.5 hours each way to do business with Vermillion. When selling to most shops, you feel like you’re in a pawn shop and have to negotiate. Not here. Everything is extremely transparent. I love the fact that I knew how much I was going to get before I walked in the door as they post daily videos going over their premiums. They are truly capitalized for any purchase. They also have a great selection of pre-33 gold as well as silver collectibles in their showcases. I will obviously continue to do business with Vermillion Enterprises.

Virginia Brown Just got my seconds pierced today and Tiffany was fabulous!!! She also helped me pick out a few beautiful gifts for my daughters! Thanks again Tiffany!!

Lindsay Calimer My husband and I have been coming here for a few years. They have an amazing inventory. The quality of their dimonds are better than you will find elsewhere. Aaron was fantastic to deal with. We will most definitely be back!

Kaylyn Davis Everyone is always so so kind and friendly, they have amazing free harm reduction items, fun events, and always cute witchy stuff to buy. Sisis store is awesome! :3

Phil AWB If you’re looking for someone who makes buying an engagement ring feel like an experience instead of just a purchase, go see Johanny at Zales. From the second I walked in, she treated me like I was family, not just a customer. She listened to every detail about what I wanted for my girl, guided me through options I would’ve never thought of, and somehow made the entire process exciting instead of stressful. Her patience, knowledge, and genuine enthusiasm are unmatched — she didn’t just help me pick out a ring, she helped me pick the ring. Walking out of that store today, I felt confident, happy, and ready for the biggest “yes” of my life. If you’re in Jacksonville and you want an unforgettable jewelry buying experience, Johanny is the one to see. Trust me — you won’t just leave with a piece of jewelry, you’ll leave with a story worth telling.

Paulson Jim (Boise Realtor) Love this boutique jewelry store. Lots of very unique pieces many with ocean and sea life themes. Many have personal meaning and stories which the staff was anxious to share. I loved the pewter dragon flies, the nautilus designs, sand dollars, octopus, etc. Joy did a cameo shot with her sign. They do custom pieces too. Highly recommend stopping in.

Andrea Deratany I’ve been to this location twice. I live three hours away. That should tell you something. I am a huge fan of crystals and always have been for years. A lot of crystal stores I’ve been to offer tumbled, polished, and sometimes fake crystals. There is nothing wrong with tumbled and polished crystals however I love a crystal shop with variety. This is the place. I’ve gotten so many beautiful crystals and statement pieces here. The service is impeccable and I’m always helped. Fantastic place with fantastic crystals. My favorites I’ve gotten from here are Grape Agate and Pink Amethyst. It is a little pricey but hey! High quality crystals. I will be back.