Optional Art 2 Fine Jewelry - Sarasota (FL)

Ron Zvuluni I move from Orlando to Jacksonville. I heard about this jewelry store. It was my birthday. I decide to spoil myself with a nice Rolex watch. I came to the shop that big selection very professional staff. They teach me all about the watch and after checking different jewelry store they have the best price. I really recommend this place to anybody.

Tristan Castillo Chuck was friendly & very helpful. He is great at multitasking a busy shop. He was able to help me pick out exactly what I needed. while simultaneously answering phone calls and checking on other customers effortlessly . We will be back just to see chuck and make future purchases with him.

Eusebia Navarro I love the bracelets and rings, they are of good quality, I recommend them.

David Phelps Smooth transaction. I drove 1.5 hours each way to do business with Vermillion. When selling to most shops, you feel like you’re in a pawn shop and have to negotiate. Not here. Everything is extremely transparent. I love the fact that I knew how much I was going to get before I walked in the door as they post daily videos going over their premiums. They are truly capitalized for any purchase. They also have a great selection of pre-33 gold as well as silver collectibles in their showcases. I will obviously continue to do business with Vermillion Enterprises.

Jannette Rosado Excellent jewelry store. I have been here many times as always they go above and beyond. I highly recommend them.

Kim Steere Jordan made everything so easy. Very welcoming, polite, professional, and honest. I wouldnt want to take my jewelry anywhere else. Thank you so much for the lovely experience. Highly recommend coming here if you have jewelry to sell

Tim Sams Travel USA I love the multiple choices of items found in this antique mall. Ive found several of my antique yard art items here in this mall. It’s in a strip mall downtown in Melbourne Fl. The staff here has been very friendly each time i go shopping. The mall is clean and most important doesn’t smell like an old antique shop. If you plan going don’t forget to try to negotiate some off the price. I usually get 15-20% off retail prices off my yard art items. They’re always nice enough of them to wrap my concrete items to take with me. For old people like me they clean bathrooms. Good luck on your hunt for your next antique.

B S Very polite, professional and enjoyable to talk to. I spoke to the owners wife for about 5 or so minutes and I enjoyed our conversation and the assistance she was able to provide for me. I’m not too familiar with jewelry, gems or anything of this sort and I’m entering a world that is unknown to me, she was very professional and understanding with telling me about her products and that her husband and her would be able to work and explain anything needed for what they currently had on display or if I wanted to inquire for any custom jewelry. Truly professional and I plan on doing business with them in the near future. From a standpoint of someone who collects coins and gems for collection sake, I can appreciate the face value of perfect customer service and customer care. Thanks again for your time! It was a pleasure meeting you. :) -Brandt 5/2/25