Ideal Jewelry | Joyería Ideal - Santa Cruz (CA)

Sage and Sojourn George is amazing! Extremely helpful and sincere. Lots of options and you could spend hours in here.

Steve Banga Great service and quick! Tim helped me with getting a necklace, the quality was perfect and it arrived on time! Exactly what I wanted. Highly recommend!

Kathryn Tan I had such a great experience at Jared’s thanks to Thu and Hunter! They took the time to help me find a special gift for my boyfriend and even educated me on the different varieties available. What I appreciated the most was that from the very first day I came in, they never pressured me into making a quick decision. Their patience and professionalism allowed me to take my time, come back another day, and feel confident about my final choice. In the end, I had a smooth, happy transaction, and I’m so grateful for their kindness and expertise. Highly recommend asking for them if you stop by!

Debbie Vass These earrings are very precious to me. I lost one of them and it was later found but totally crushed. Flat as a pancake crushed. As you can see from the picture, Lam was able to repair it and make them both look like new. At a very difficult time for me, they made me so happy. He is a talented and honest jeweler. I would trust him with anything I have.

Sierra Wildman Christy has now done 3 permanent bracelets on me! She has the best selection and I love that I can find her on a regular basis at her studio. I had a medical procedure and had to remove my first 2 bracelets and she was happy to re-weld them for me! She even let me know when she had the super cute camera charm in stock because she knew I wanted one! My daughter got an anklet that she loves as well! She is honestly the best and so much fun to chat with!

Renee W Trinity, and all of the staff, are so amazing. Trinity is helping me curate jewelry for existing piercings. I’ve also added a conch and a stacked lobe piercing. I’m obsessed with their beautiful jewelry. Trinity is honest when asked her opinion about piercing location and appropriate jewelry. She is very knowledgeable and super sweet. I won’t be going anywhere else. My photos are blurry but you can still see the beautiful pieces!

yuri forgot The workers were super nice and welcoming. They let us know that there was a summer sale going on. Place looked absolutely amazing.

David Bebb Porcello gave me the best appraisal for my art and a few items I was getting rid of. They paid me cash that day and I had a very good experience with the info they gave me on my art. Very knowledgeable.

Darlene Ramirez Shop is super cute! The minute I walked in Karla was so welcoming and sweet. I came in to gift shop for a very close friend of mine and I had to come back for myself! So much cute option and my favorite part when I come is to talk to and see sweet Karla!