Ideal Jewelry | Joyería Ideal - Santa Cruz (CA)

Bryan Perez Luis who serviced and fixed my watch has great customer service will be doing future repairs and purchases here at lupitas jewelers

Carol Reece Farrell This is a family-owned business, and they do a wonderful job with plaques and certificates. We use them for graduation from a medical program, and they go above-and-beyond to please us.

Michael Sharp Great custom work, customer service and a wide selection. They can find or make almost anything. Look for Sofia, Lydia, Phillip or Emily and they will take great care of you.

Matt Panella Couldn’t ask for a nicer group of people. Finding someone who could make a few adjustments on one of my Rolex on short notice in a smaller area like this isn’t easy. They were quick, to the point and very nice to work with. Can see a passion in the work they do. Will be back for anything I need in the future!

Cynthia Leticia Rodriguez Love this place Yaretsi has always been a big help. She helped my daughter is shy and she made her feel comfortable and helped her pic her X5 ring and her bracelet. Yaretsi has helped me before and she is great.

Danyel Viveros Beyond satisfied with the customer service provided with every but specially autumn , she sold me this beautiful wending ring with also the wedding band making it an exact fit, and couldn’t be more happier with the results, since the first time I went to see the rings nothing but helpful and also autumn would always update us if anything and was able to find us the best price, I recommend it 10/10

Tom Webster Really fun space with cute jewelry. Owner is really cool and the vibe is awesome.

Yazmin Carachure Amazing deals, and great customer service.

Katarina C. Great experience here today buying lab grown diamond studs with Abdul. He was so kind and patient showing me different styles so I could get exactly what I wanted. He knew his inventory well so if I asked for different sizes and cuts he got them immediately. Their lab-grown diamonds are high quality compared to other stores, colorless, VS2 for studs. White gold settings. Other styles available. I was pleased with the selection. They offer hassle-free price matching and that makes me confident in buying from this store in the future. They were upfront and honest, no weird sales tactics. All certificates were included. Checkout was just 3 minutes. I loved it!

Avishai Zagoury Very nice and kind people. Doing all kind of watch and jewelry repair. They moved to a new place just one door to the right (233 Post St.), on the second floor (201)