5 /5 Jason Belice: Bert Levi Family Jewelers should honestly get more than 5 stars. Bert, the owner, is such a genuine, amazing person to work with. He feels like family. His family jewelry shop has been there for three generations and you cannot find a better place to buy fine jewelry. I bought my wife a very large diamond ring, and earrings there and it was the most pleasurable experience. Tony is also amazing, actually all their staff are great. But Tony and Bert are fantastic! I would trust them with all of my fine jewelry needs and I will in the future. As a native La Jollan, I love supporting small businesses and they already feel like family. I will not buy jewelry anywhere else. Highly recommended!!