JCPenney - Grass Valley (CA)

Omar Rodriguez Robert at Rocos Jewelry is amazing! He designs the best custom jewelry in town, and hes a great person to work with. He provides top-notch customer service. The service is truly top of the line, making you feel special with your own exclusive design to fit you personally. #thewifeishappy Thank you, Robert"

Ayram Reyna I was helped by Mayra and Stephanie today, they were very kind, promptly welcomed me into the store, and gave great customer service. I was able to tell them what I was looking for and they showed me many options, they listened to what I liked and didn’t like, and thanks to their willingness to listen and give great service I was able to buy the perfect wedding band for my boyfriend. Thank you Mayra, Stephanie, and Apex Jewelers!

ashley brown This place is awesome. The owner is beyond nice and helpful and full of knowledge. He took time with us and gave us a great price. We laughed a lot and not only did I walk out with cash but also bought some really cool lemons. Im so glad I found this place

Charlie Squire Lovely and super helpful experience! My (now) fiancé proposed with an 115-year-old antique ring he had purchased in Berlin, and it needed to be resized. Peter was able to both resize the ring and identify some structural issues that were corrected. Everything was clear, done quickly, and even came in under the price estimate! Will certainly be returning the next time I am in need of a jeweler.

Gio P Amazing quality and prices! My go-to jeweler for years now, great customer service.

Katherine Coney I have been fortunate through hard work to purchase some quality jewelry. I consider myself to be a competitive price and quality shopper. I have purchased several pieces of fine jewelry from Premier for over a decade... bracelets and rings. I purchased a beautiful ruby & diamond ring that my granddaughter has chosen for her engagement ring, the ruby platinum bracelet will be her wedding gift. I learned through trial and error that substantial purchases I made at a reputable jewelry chain store on a 3 carat platinum ring and 3 carat earrings ~ 1 1/2 carat each (all GIA certified) were overpriced as I didnt understand the factors that a diamond holds its value on, i.e. clarity vs. cut. This experience taught me to purchase jewelry from a Certified Gemologist such as Brook. The owners of Premier Fine Jewelry, Brook and Lisa, are exceptional. They are price competitive, have an diverse selection of jewelry and price ranges & truly professionals. If you dont find the design of what you want Brook will make it for you as he did for me. As said, Im a competitive shopper ~ money came through hard work & i want my jewelry to hold its value and be handed down through generations. In the past, it was easy to go to a Costco or jewelry chain stores. My experience tells me now when purchasing fine jewelry, make sure I purchase from from a reputable Certified Gemologist NOT a reputable chain store who has no Gemologist. I also prefer going to a family owned business rather than a warehouse or chain stores ~ my husband and I believe a 3 hour one way trip is well worth it. I highly recommend purchasing your fine jewelry from Premier Fine Jewelers ~ Brook and Lisa.

Yazmin Carachure Amazing deals, and great customer service.

Peter Xaymountry My wife wanted to stop by this store while we were at the Orange outlet. Her first time visiting Lovisa was at Northridge mall so she was familiar with their stuff. When we stop by today, they were not busy for a Saturday afternoon. My wife was basically looking at their hair clips which she found some that she like and they were on sale too. The place isnt that big but they have a lot of stuff at low prices and even some deals to make them cheaper too.

eric medina Thank you Victorias jewelry for my special order. You guys when out of your way to get the chain I wanted even do you guys didn’t have it you guys got it within couple of days. And the shipping was fast as you know am in the Height Desert. Thank you for everything and will definitely recommend you guys and will buy my centenario from you guys. 100% recommended.